BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only generates positive perceptions about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to thrive and expand today without compromising its future development potential. It is more of a holistic
CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only helps create positive perceptions about the brand but also empowers businesses to support sustainable growth for the future. A brand’s sustainability is its ability to sustain and grow today without jeopardizing its future development potential. It is more of a comp
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